Brioni celebrates the new Chinese year by strengthening its presence in the country with three new mono-brand stores in Wuhan, Guangzhou and Shenyang.
Housed on the striking ground floors of the best malls in Wuhan, Guangzhou and Shenyang, the boutiques roll open their doors to welcome an exclusive clientele that hails from different areas of China – Central, the South coast and the North East.
The blueprint for the three units was developed by architects Ignazio Galante and Niccolò Menichini of Studio Galante-Menichini and mirrors the design that characterizes the Brioni stores worldwide. Local influences and details are reedited through the artful use of materials such as wood, bronzed brass and natural fibers.
With these latest openings, Brioni quickly increased the number of stores in China, now 11, including flagships in Peking and Shanghai, while the total number of Brioni stores worldwide exceeds the 75 units.
