Gucci introduced the Gucci 1970 bag, a new signature of the glamour and singular elegance that characterize Creative Director Frida Giannini’s Spring Summer 2012 collection – with the sparkle of the roaring years and the graphic charm of Art Déco.
The name Gucci 1970 is inspired by the year when for the first time metal corners appeared on the House’s accessories – distinguishing the design of this new must-have. Taking its cue from the House’s archive, the bag is a modern interpretation of a historic style. This season the shape becomes spacious and ultra soft, in traditional leathers such as nabuk calfskin and nappa, and in precious skins such as glossy crocodile and lustrous hand-painted python.
The palette is as luxurious as the materials: emerald green, black, natural beige tones, white and cocoa. In addition, crocodile and python create sophisticated chromatic intensities with their exotic textures.
Iconic details in brass hardware embellish minimalist lines. Corners are rigid, polished and engraved with the Gucci logo, and jewel tassels are hand crafted in micro metallic chains and applied to the strap – to swing like the fringe on the dresses from the catwalk.
The handle links the highly crafted metal chain to the leather, allowing for a practical model which is comfortable to carry.
A symbol of the eternal balance between tradition and innovation, the Gucci 1970 bag comes in both maxi and medium sizes and is versatile and multi-functional – for an accessory that is elegant, luxurious yet discreet, perfect from day to evening.



